Google Ads (Pay per click)
What are Google Ads?
Google Ads is a digital advertising platform created by Google that enables businesses and individuals to create and display ads to a targeted audience across the Google network. Google Ads provides a range of ad formats, including search ads, display ads, video ads, shopping ads, and app ads, which can be targeted to specific audiences based on factors like location, demographics, interests, and search behavior. Advertisers pay to display their ads, and the cost is determined by a bidding system that takes into account factors like ad quality, relevance, and competition.
Types of Google Ads we run.
Search Ads
These are text-based ads that appear at the top or bottom of Google search results when someone searches for a keyword that is relevant to your business. You can target your search ads based on factors like location, language, and device.
Display Ads
These ads include images, animations, or videos and appear on websites that are part of the Google Display Network. You can target your display ads based on factors like demographics, interests, and website topic.
Video Ads
These ads appear on YouTube and other video websites that partner with Google. You can create skippable or non-skippable video ads and target them based on factors like location, age, and gender.
Shopping Ads
These ads appear on Google Shopping and show product images, prices, and other details. Shopping Ads can be targeted based on factors like product type and location.
App Ads
These ads appear in mobile apps and can be targeted to specific audiences based on factors like location, interests, and app activity.